Good branding by Soul Origin by trying to get on the healthy food bandwagon (a little too late) however to me, they are just another sandwich shop and I’m pretty sure it’s not even that healthy. They look the part with their image and store look but their menu and food lacked soul. This roll/focaccia tasted below average, just very bland for the price and really unmemorable. Soul food for me is comforting and honest. This $10 roll didn’t do it for me tasted the same as a $7 generic office lobby cafe roll.